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It's not just about coffee

Our Mission 

Our mission is to have a positive economic, social and environmental impact on the lives of  Ugandan coffee farmers, their families, and shared habitats with the endangered mountain gorillas.


Creating changes within, and through, coffee communities ... by roasting coffee at the origin in SW Uganda, we ensure that coffee farmers receive Direct Trade prices and mountain gorillas in rainforest habitats will not be poached by coffee communities.


We invite you to SEE (Social, Economic, and Environment) differently with us and be a part of creating these changes.

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"Women 's participation in conservation is crucial because they also participate in the destruction of the habitat through domestic roles like gathering medicine from forests, firewood, and growing crops too close to the gorilla's habitats. Educating and empowering them means increasing habitat protection". Regina Sanyu, Dian Fossey Foundation.

Changes start here.


Social changes - The right Y:  We do the right things, the right way but more importantly, for the right why … Empowering women; Supporting education needs; Community health - creating Profit with Purpose.

Economic changes:  More of the value of coffee will remain in-country by paying Direct Trade price differentials, as well as by roasting, packaging, and exporting directly from the country, thus increasing revenue value remaining in-country and providing skilled jobs and career paths.

Conservation changes:  Drink coffee and help support conservation. A percentage of sales will be donated to Uganda Wildlife Authority to help protect Bwindi National Park, home of majestic noble mountain gorillas where our coffee farmers live.


Small is beautiful – Single-origin coffee with micro-lots of regional coffee demands selective distribution for our coffee. Small batch roasting delivered directly to coffee people like you.

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