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Picking Coffee

Big Business methods - less than 10% of the value of that cup of coffee you are drinking stays with the farmers, and usually, only 2% of that is profit to them. 

Join us and change the way it's done -  Beyond Direct Trade prices at the beginning of the supply chain gives back more to the farmers.

More opportunities for better education, improved health and more purposeful lives that allow them to thrive, not just survive.


Find out more about our specific projects here and how they help our farmers and co-operative members.


Big Business methods - The market for coffee is highly consolidated, with 35 per cent of the world's coffee being handled by 10 major roasters. The biggest margins in the industry remain in the hands of the roasters. By keeping roasting in country you keep a larger percentage of the profits in the hands of the farmers. 


When roasting is done in a country away from where the coffee is grown, it takes away opportunities of up-skilling locals and entrepreneur development. 

Roasting in the country of origin provides an additional 50% revenue with more proportional profits remaining in the country. And - you get fresher coffee sent directly to you.

How? Find out here

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WhatsApp Image 2019-11-24 at 10.48.15 AM
WhatsApp Image 2019-11-24 at 10.48.15 AM

Big Business methods - takes away your opportunity to create better changes and impacts. 

Rather than have 70% of the value of your coffee go to large corporations, let's instead put it to work to impact our farmer's homes, hearts, and habitats. 

Our story is one of a farming collective, 1500-strong, where coffee is grown on mixed crop farms – part of o sustainability and farm management programmes. Food crops such as beans, maize, bananas, and avocado are grown for home consumption, allowing farmers to sustain their local food security while obtaining additional income from coffee cultivation. 

But our story is not only about exquisite coffee, grown to sustain and develop communities. We are privileged to be in the World’s best location to encounter the majestic and critically endangered Mountain Gorilla. Previously, poaching and habitat destruction, both driven by poverty, were the root causes of this extinction. Gorilla Highlands Coffee is pleased to be part of reversing the decline. 

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Some facts:

  • More than 5 billion cups of coffee consumed every year at an average price of $3.00 per cup.

  • 85% of the total value of coffee disappears into Big Coffee multinational companies

  • Of the remaining 15% value, only about 2% is profit for farmers – on average, less than .70c kilo (.35c lb)

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